CLASS 3: CAMPAIGNE OF VILLA THALGO

Research an influencer marketing campaigne for an industry other than hotel
We took GAP campaigne where hashtags on tweeter was the idea to spread their products and clothes to the world.

Create a similar campaige for a hotel, spa or resort. 


What is the object?

To promote a spa by hashtags on tweeter , so we can reach a wide range of customers and people who would like to come to  the spa.

How would you identify and reach influencers?

By searching famous people, ladies who take care of their body, people who have enough money to spend it on the spa, people who are in the social media talking about spas like SoniaTlevfitness who is a famous fitness lady who has a lot of followers and she talks about  places to make some exercise.

We would invite her to join and work with us in a campaigne with hashtags where she talk about us and promote the spa with her followers.   

How would you work them to create “a story”?

By selecting a famous person who post a photo followed by hashtags encouraging their followers to be an active participate of a contest where they should post as well their experience followed by the hastag: “VillaThalgoLiberté” inviting them to repeat this posts in order to spread the hashtag so more and more people can know about this spa and of course the contest. The winner will win one free entry to the spa.  

How would you measure results?

By making short surveys at the entrance of the spa. In this surveys we can ask if they know about the place because of the contests on Instagram with the hashtags or because of other promotions

https://docs.google.com/presentation/d/1wme1ZYAy61wqPudxMzKVlgq0D2-MZVpdskB41TYlnfs/edit?usp=sharing