SESSION 4

#BUZZANDGO

KEY POINTS OF THE PRESENTATION

• Images that invites you to go a place or to taste a specific food
• Quantity of the mentions influencers make about a brand
• Quality of the comments an influencer makes about a brand
• Importance of technology that now we're living in the world, how to manage it on the online sites. 
• The digital influence we have nowadays. 
• Conection we have between influencers and the public. 

CLASS 3: CAMPAIGNE OF VILLA THALGO

Research an influencer marketing campaigne for an industry other than hotel
We took GAP campaigne where hashtags on tweeter was the idea to spread their products and clothes to the world.

Create a similar campaige for a hotel, spa or resort. 


What is the object?

To promote a spa by hashtags on tweeter , so we can reach a wide range of customers and people who would like to come to  the spa.

How would you identify and reach influencers?

By searching famous people, ladies who take care of their body, people who have enough money to spend it on the spa, people who are in the social media talking about spas like SoniaTlevfitness who is a famous fitness lady who has a lot of followers and she talks about  places to make some exercise.

We would invite her to join and work with us in a campaigne with hashtags where she talk about us and promote the spa with her followers.   

How would you work them to create “a story”?

By selecting a famous person who post a photo followed by hashtags encouraging their followers to be an active participate of a contest where they should post as well their experience followed by the hastag: “VillaThalgoLiberté” inviting them to repeat this posts in order to spread the hashtag so more and more people can know about this spa and of course the contest. The winner will win one free entry to the spa.  

How would you measure results?

By making short surveys at the entrance of the spa. In this surveys we can ask if they know about the place because of the contests on Instagram with the hashtags or because of other promotions

https://docs.google.com/presentation/d/1wme1ZYAy61wqPudxMzKVlgq0D2-MZVpdskB41TYlnfs/edit?usp=sharing

TOUCHPOINTS

TOUCHPOINTS

How do the digital touchpoints differ from one country to another?

In a large business on beauty and fitness in France, influencers take a major role when customers are in the moment of the purchase, there is when customers take more interest in the product or service. 

This occurs in a similar way in Brazil. 

How do the digital touchpoints differ from industry to industry in the same country?

In medium business in the Autos & vehicles in the US, most of the customers take the influencers like social media at the beginin, just before their purchase, and that makes me think, is because is an expensive purchase that requires a lot of  informed before you pay thousands of dollars or euros. This also happen in the industry of food & drink in the same country. 

Of the various touchpoints, how many does a typical hotel use to convert lookers to bookers?

From my point of view, a typical hotel uses only 2 or 3 maximum 

Which touchpoints do YOU think are most important for a hotel to employ?

All of them are important, but the most from my point of view are the ones customer uses before their arrival and when they are the hotel, the welcome, the check in, entering the room, the room experience, f&b options, hotel services, check out, because here is were you can obtain the loyalty of the customer, if they receive what was a promise by facilitating how to live the hotel experience, then you'll have a loyal customer. 

How many screens (devices) can people use in the decision journey?

Lap top, Mobile, Tablet. 

INLFUENCER MARKETING

INFLUENCER MARKETING

     Nowadays if we talk about having a positive and huge impact in our target, we must thing about influencer marketing, because customers are  trusting in friends, bloggers,or  stars who recommends a product, a brand, a place to visit , rather than  advertisements that most of the time are tricky or full of promises that not always are reached,  and this creates  confusion and low credibility on brands, but once a family, a know star or even a know person on the media, customers believe in them.

     First of all, a known person on the media like the examples I mentioned before, has the enough knowledge about a topic to recommends or not something, if we talk about tourism and luxury brands, these influencers have the capability to spread recommendations that can help to gain loyal customers who starts a special chain about positive comments that goes from mouth to mouth to a wide range of market impossible to reach in another way. 

     Second of all, advertising or traditional marketing have been removed or lost credibility because once a brand thinks in a short term,  all the actions are based on gain profits rather that gain a loyal customer, then the focus of the business get lost, promises that probably are not going to happen comes out and the image and credibility falls down, as a consequence, customers doesn't trust in traditional marketing, because they feel treated.

As a conclusion I can say, influencer marketing can help a brand to grow up as much as it wants, because is like a virus that covers so much more market than the traditional, hotels and luxury brands can cover more market with persons who have thousands of followers that trust in them, in every recommendations or positive line written in a wall about a brand. 

FACEBOOK COVER FROM CANVA

POST FROM CANVA

2nd JOB DESCRIPTION

Manager International Trade Compliance 1 - McLean, VA

Northrop Grumman Corporation - McLean, VA, US

Description
Provide leadership for the Northrop Grumman Information System’s Export Import Operations staff to ensure compliance with regulatory and company requirements.
•Managing and mentoring assigned employees to foster their growth. Participate in the development, automation, and continuous improvement of business processes for export import operations, including collaboration with the Principal Import Official (PIO) on infrastructure initiatives impacting export and import operations, including forwarder and broker selection, automation projects, processes, etc.

Review, provide guidance, including regarding INCOTERMS appropriate to specific transactions, and approval/disapproval/conditions for programs, contracts, proposals, pursuits, etc. with international activity as well as international supply chain activity. Review and authorize export and import transactions, including: Coordinate the routing and clearance of export and import shipments while ensuring compliance with all regulatory and company requirements. Interface with U.S. Customs, brokers, carriers and forwarders to process imports and exports. Coordinate timely responses to Customs notices and inquiries. Provide broker with entry instructions and monitor broker performance. Provide forwarder/carrier with export instructions and monitor performance. Research and assigns Schedule B and Harmonized Tariff Schedule (HTS) classifications. Provide training to requesters on export and import operational requirements and the use of automated tools (import and hardware shipments modules) for submitting requests. Participate in PIO or Corporate-led assessments or audits (as the subject of assessment/audit or as a development activity) and support the PEO, PIO and/or Compliance Manager in investigations of potential non-compliance issues as necessary. Interface with Export Import Management regarding import and export licensing requirements . Perform post entry assessment and files post entry corrections as required. Maintain applicable trade compliance records in accordance with regulatory requirements. Assist in assuring the timely processing of broker/forwarder/carrier invoices related to imports and exports. Travel up to 15%. 
 

Basic Qualifications
Bachelor’s degree with 7+ years directly related work experience; Masters with 5+ years directly related work experience; 11+ years of applicable directly related experience in lieu of education.

5+ years’ experience with licensed Customs Broker with in depth knowledge of: the import process and CBP compliance requirements: the HTSUS/GRI’s and the ability to classify within the HTS: Customs valuation and C-TPAT.

Eligible for a DOD security clearance.

Preferred Qualifications
Working knowledge of the FCC, FDA, CBP, and ATFE requirements as well as a familiarity with the ITAR and EAR.

Ability to multi-task in a fast paced, time sensitive environment.

Excellent verbal, written and presentation skills, be proficient in the use of Microsoft Office products, and possess the ability to work successfully in cross functional teams.

Demonstrated strengths will include a highly collaborative work style, the ability to anticipate problems, success in resolving difficult situations and effectively communicate with all levels of stakeholders.

Familiarity with Northrop Grumman and Information Systems processes, tools and business.

Ability to work independently and proactively, with minimal guidance and supervision.

Ability to exercise leadership, self-initiative, and sound judgment.

Excellent communication and interpersonal skills, including experience in conducting training in person or via virtual methods (e.g., Microsoft Lync).

Experience with OCR's EASE software, SAP and Ryder AuditLink system.

Export and import experience in the defense industry.

Northrop Grumman is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

https://www.linkedin.com/jobs2/view/98993973?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A1974235901447717535495%2CVSRPtargetId%3A98993973%2CVSRPcmpt%3Aprimary

1st JOB DESCRIPTION

Imports and Exports Coordinator - Mexico

Parker Drilling Management Services Inc. -

 

POSITION SUMMARY.
This person is responsible of the import/export goods process as well as keeps records of the assets equipment.

Key Responsibilities & Tasks  

• Review and coordinate to open Work Orders  P1 form and its status
• Revision of all open work order for the Division every quarter
• Coordinate imports and exports (Documentation required/ quotations)
• Projects for Mobilizations of  Import /Export Rig Equipment
• Monthly  account reconciliation for the inventory  thru Black line system ( phone number removed> )
• Physical Inventory for the Division and preparation of the proper documentation to be sent to Corporate for final adjustments
  

1. Knowledge: computer skills, knowledge in  imports and exports local and international legislation

2. Experience:2 years of experience in the area

3. Studies: A degree in business/Accounting/Administration studies

4. Others: English 90%, Schedule Availability

Parker Drilling (NYSE:PKD) provides advanced drilling solutions to the energy industry. We are a technically innovative company providing worldwide drilling services, rental tools and project management, including rig design, construction and operations management.

Founded in 1934, Parker has set numerous world records for deep and extended-reach drilling and is an industry leader in safety performance. We leverage our technical and safety leadership, cultivated through decades of project execution in new and emerging global markets, to enhance the efficiencies of our customers' drilling programs.

https://www.linkedin.com/jobs2/view/95068532?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A1974235901447716736130%2CVSRPtargetId%3A95068532%2CVSRPcmpt%3Aprimary