lunes, 11 de enero de 2016
sábado, 9 de enero de 2016
miércoles, 6 de enero de 2016
viernes, 1 de enero de 2016
WEBINAR ASSIGNMENT
WEBINAR: TRAVEL DECISIONS IN A MULTI-SCREEN
WORLD
HOSTS:
·
Kevin
May
Senior Editor &
Moderating
·
Gene Quinn
CEO & Producer Tnooz
PRESENTER:
·
Wendy
Olson Killion
Director, Productor Expedia Media
Social
KEY
ELEMENTS:
·
It´s
important to understand consumer behavior in order to know how to improve your
media products and improve the match between marketing and costumers.
·
Currently,
mobile devise, has grown exponential on the times.
·
Smartphones
are more used than tablets.
·
Devices
are not going away. They are changing not going backwards.
·
We
need to know about people who are engagement with brands or services, what kind
of content, what are they looking, what the devices are they using.
·
Browsers
are more frequently used than apps. Or the combination.
·
Devices
have peaks around 8 pm
·
Is
not about the device people is using, is about the experience that they have
when they’re purchasing.
·
It’s
about optimizing the screen size, to have the right data at the right time.
·
Putting
at the right position at the right time to have the most effectiveness.
BENEFITS OF ATTENDING THE WEBINAR:
With this webinar
conference, I´ve realized how important are devices, internet, and most of it,
how people is interacting with media platforms nowadays.
It’s very important
for a company even if it’s small or huge, to make research and to invest in
knowing where is the market, what are they doing or where are they, what are
they using to get information about a product or a brand they are interested in.
That way, the information and the results the companies get of their research,
will give them the key to have satisfied they’re market and they’re engagement.
WHAT I WOULD DO DIFFERENT:
From my point of
view, this webinar conference was very good, it led audience to participate and
answer some questions, if I had to add something else, then it could be more
questions to audience so they could be more involved.
Link to ppt:
Link to video:
Sources:
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